Ich bin internationale Rednerin im Bereich Startups und Digitalisierung. Mein Lieblingsfeedback: “Ich habe wirklich etwas mitgenommen, das mir direkt weiterhilft!”


Ein guter Coach sagt Dir nie, was Du machen oder lassen sollst, sondern stellt die richtigen Fragen, damit Du Deinen Weg findest. Lass uns gemeinsam vorwärts gehen!


Es soll tiefer gehen? Es gibt Pitch Decks, Finanzpläne oder KPI-Frameworks zu erarbeiten? Oder wird ein Crash-Kurs gebraucht, um bald mit Investoren zu verhandeln? Ich habe die richtigen Workshop-Formate!

Neugierig geworden?


Speaker & Coach

Ruth Cremer

Eins hat zum anderen geführt. Diplom-Mathematikern, ehemaliger Investment Manager, Hochschuldozentin, Beraterin von: “Die Höhle der Löwen”: Meine Leidenschaft für Innovationen und Startups hat mich bisher schon mit weit mehr als 1000 Startups - und auch vielen Investoren - arbeiten lassen, weltweit. Ich habe einen sehr hohen Anspruch an meine Arbeit und lege Wert auf nachhaltiges Wachstum, nicht auf oberflächliche Show-Effekte und leere Versprechen.

Kontaktanfragen / Kontaktmöglichkeit

Nimm gerne Kontakt auf!

Teile mir ein paar Details zu Deiner Anfrage mit und ich und mein Team melden uns schnellstmöglich!



    Jim Rohn

    Erfolg ist ein Zahlenspiel

    Munevo: When investors want to invest but cannot #DHDL

    The Munich-based founders of Munevo achieved what many candidates dream of when they go on “Die Höhle der Löwen”: they astonished the lions, caused goose bumps and repeatedly received the respect of the experienced investors. But in the end it wasn't enough for a deal. What was the reason?

    Zaunkönig: A new player in a „crazy market“ #DHDL

    Even before the pitch, the lions were overflowing with superlatives about the gaming market. The backdrop of the start-up Zaunkönig left no doubt as to what the pitch would be about. But such an exciting market also harbours dangers, as became clear a little later. So even a start-up in the gaming sector has to offer a lot more.

    Click’n’Tree: The Right Founder for „Caritalism“ #DHDL

    The last start-up to be broadcasted in season 9 of "Die Höhle der Löwen" has it all over again: a not-so-simple business model that first has to be explained. A lion offer that has never existed before. An investor who is breaking new ground. And finally, a lion who drops out in order to enter a battle of the combined offers with another lion at the end.

    Lambus: Almost a Silicon Valley start-up #DHDL

    A good team, a high willingness to take risks, but no entrepreneurs. A lot of potential, but no precise planning. Hardly any turnover, but good user numbers. And a business model that is not yet fully developed, but a high valuation. Many German founders probably think "USA" here. And indeed, the main founder of Lambus worked in Silicon Valley for four years. Can two such different start-up cultures be brought together?

    Evertree: A subject close to our hearts – and one of regularities #DHDL

    As broad as the range of topics discussed in "Die Höhle der Löwen" usually is, rarely have the two main topics in the dialogue between founders and investors been so contradictory. On the one hand, the emotionality of the topic - on the other hand, the big question about the existing regulations that significantly determine the market. But the founders managed the balancing act.

    Primoza: Everything fits but with no investor #DHDL

    Founders often think that if they don't get investment, they did something "wrong" in the pitch or in the negotiation. But as the case of Primoza with its “growing calendar” shows, this is not necessarily the case, because sometimes it just doesn't fit. For one it might be the sales channels, for another the topic itself. But what else could be behind the reasons for rejection?

    Steadify: It won’t work without numbers #DHDL

    The start was good, the portable tripod was particularly well received by amateur photographer Dagmar Wöhrl. The Q&A session also got off to a promising start, but then the talk turned to the figures and the dream of a lion deal was shattered. The founders were surprised by the details of the questions. But did the lions really "corner" the founders?

    MyEy: A market too niche or a really exciting market after all #DHDL

    The big plan: to finally send chicken on permanent holiday, to abolish battery cages as far as possible. But at first things didn't look so good for master confectioner and baker Chris Geiser. The taste of his vegan egg substitute was not really convincing as a fried egg. Dr. Georg Kofler then thought the market was too niche. But the tide turned and finally, there were two offers. Why were the other lions convinced by the market?

    rePAQ: When a breakthrough product alone is not enough #DHDL

    Rarely do you see all the lions so unanimously enthusiastic as in the case of rePAQ, Ralf Dümmel even took a bow. But at a certain point the mood seemed to tilt a bit and in the end they couldn't agree on a deal with the founders. What was it that was missing, alt-hough the topic had carried everyone away from the beginning?

    NUI Cosmetics: Advanced brand building #DHDL

    NUI founder Swantje was extremely keen to make a deal and finally accepted Judith William’s offer. But instead of 20%, she had to give up 40% of her company. And that despite a turnover of over 1 million euros. How and why did this happen?

    Skills4School shows that entrepreneurs can be found everywhere #DHDL

    When investors are really impressed by a founder, the phrase "That's a good founder" often comes up. But what exactly do they mean by that, and, more importantly, how do you get them to talk like that about you?

    Soummé: When weaknesses become strengths #DHDL

    It is a widespread misconception that investors only want to see "perfect" figures and otherwise do not invest. When negotiating with investors, it is much more important as a founder to show that you have your company under control.