Speaker
I’m an international speaker in the area of startups and digitization. My favourite feedback is: “I learned something that helped me immediately!”
Coach
Coaching is not about telling you what to do or not to do, but about asking the right questions. Let’s do some numbers crunching and go forward!
Workshops
You want to go deeper? Setup/improve your pitch deck, financial planning or KPI framework? Or need a crash course in how to negotiate with investors? These workshops are for you!
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Speaker & Coach
Ruth Cremer
One thing led to another. Mathematician, former investment manager, university lecturer, advisor of “Die Höhle der Löwen” (German Shark Tank): My passion for innovation and startups led me to work with far more than 1000 of them - and also many investors - all over the world. I strive for excellence and sustainable growth, not superficial show effect and empty promises.
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mail@ruthcremer.deJim Rohn
Success is a
numbers game
My articles explain more about the importance of numbers when negotiating with investors.
TukToro: When KPI juggling is exposed #DHDL
Even if many preachers of storytelling don't like it, investor money - as long as they are competent investors - is not raised through storytelling, but through hard facts and figures. Above all, KPIs are crucial for a good start-up pitch. However, the latest episode of ‘Die Höhle der Löwen’ shows that throwing them around can backfire if they have no basis.
Mon Courage: Can you build a startup remotely? #DHDL
On Monday's episode of ‘Die Höhle der Löwen’, founder Eva divides the well-known TV investors in several ways: first with regard to her brand, then on the question of whether it makes sense to build a startup while constantly travelling. The majority seem to be of the opinion that this is out of the question for founders. But are there really solid reasons behind this or simply outdated thought patterns?
Patron: When bumpy storytelling distracts from great numbers #DHDL
The importance of good storytelling is emphasised time and again in startup pitches, even if this is often overestimated when it comes to investors. On Monday's episode of ‘Die Höhle der Löwen’, startup Patron unfortunately learnt that it can backfire if a strong story is simply not understood.
Corridge: How do you build a USP? #DHDL
You often hear on ‘Die Höhle der Löwen’ that a USP is not strong enough. The famous ‘Unique Selling Point’ simply refers to the unique selling point of a product or other offering in its market. But how strong is strong enough?
Max-Fitness: Why are loans negative for investors? #DHDL
The founding team of Max Fitness impressed on Monday's episode of ‘Die Höhle der Löwen’ with brand ambassador Sven Hannawald, a great product and good initial figures. It almost came to a lion battle, but then they mentioned a large loan and at least one lion jumped off again. But why exactly does something like this seem to be a deal-breaker for investors?