I’m an international speaker in the area of startups and digitization. My favourite feedback is: “I learned something that helped me immediately!”


Coaching is not about telling you what to do or not to do, but about asking the right questions. Let’s do some numbers crunching and go forward!


You want to go deeper? Setup/improve your pitch deck, financial planning or KPI framework? Or need a crash course in how to negotiate with investors? These workshops are for you!

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Order the new book that I've written on the process from pitch to the investor deal now, together with "Die Höhle der Löwen".

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Speaker & Coach

Ruth Cremer

One thing led to another. Mathematician, former investment manager, university lecturer, advisor of “Die Höhle der Löwen” (German Shark Tank): My passion for innovation and startups led me to work with far more than 1000 of them - and also many investors - all over the world. I strive for excellence and sustainable growth, not superficial show effect and empty promises.


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    Jim Rohn

    Success is a
    numbers game

    My articles explain more about the importance of numbers when negotiating with investors.

    Pee & Bob: When founder and investor are fans of each other #DHDL

    Right after the pitch, praises showered down as Pee & Bob's founder, Anna Wirsching, delivered her presentation with such joy and zeal that all five 'Lions' themselves were beaming competitively. She captivates without artificial storytelling, excites without painting exaggerated visions.

    Casablanca: Of hypes and warning signs #DHDL

    There are always hypes in the start-up scene - trend topics in which almost all large and numerous smaller investors want to invest. The eScooter is probably one of them, as are online supermarkets and now artificial intelligence. Sometimes they are justified, sometimes not. But such hypes always play a special role in the fabric of the scene, which can also lead to completely different effects. As in the case of Casablanca in the first episode of the new season of "Die Höhle der Löwen".

    Molly Suh and the dreaded corporate argument #DHDL

    Almost everyone who has ever been to a pitch event where there was also a kind of jury knows the question: what would the small start-up do if a corporate giant decided to copy their product? But is there a clever answer?

    Zeedz: Why games are all about numbers #DHDL

    The current season of "Die Höhle der Löwen" came to a brilliant conclusion with a mega deal for "Zeedz". And this despite the fact that investments in a game are considered quite difficult and many investors rule them out completely. What is so special here that everything seems to be different?

    BIOTherma-Pad: Is there a “wrong phase” for finding investors? #DHDL

    Founder Friederike Freifrau von Rodde ventured before the lions with her BIOTherma-Pad. However, she had to admit that the product was not yet ready. How can you still convince investors, even if you're a bit early?